Carhartt Work In Progress (WIP) is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.
Carhartt WIP aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past two decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.
Carhartt WIP is searching for a new Content Manager to work on our upcoming app, collaborating with our graphic and product teams in Berlin. We are looking for an individual with a sharp eye for detail and a strong sense of visual aesthetics, coupled with a data-driven approach to working. A solid understanding of Carhartt WIP, as well as the fashion and cultural landscape, is essential.
Content Manager App (m/f/x)
Your Responsibilities:
Managing day-to-day operations within the CMS platform, including content uploading, tagging and categorization to enhance content discoverability and usability, with a focus on the Carhartt WIP App.
Maintaining a well-structured and organized content repository within the CMS/DAM, ensuring content is properly archived for easy retrieval and management.
Scheduling and publishing content according to editorial calendars and content release schedules, ensuring that content goes live on time, and is properly formatted for different devices and platforms.
Optimizing content creation and publishing workflows to facilitate a seamless transition from content creation to go-live.
Quality assurance of content on the Carhartt WIP app, verifying accurate linking, copy, and visual presentation.
Analyzing content performance and trends to help drive improvements within the Carhartt WIP app, using quantitative and qualitative insights, such as Google Analytics and customer feedback.
Working together with a wide range of stakeholders from the creative, marketing and e-commerce departments to ensure a streamlined customer experience.
Your Profile:
A good understanding of e-commerce, specifically of how web shops work.
Several years of experience in a similar position.
Professional experience in e-commerce, ideally for an internationally operating brand.
A high level of self-organization and communication.
An eye for detail with a reliable, results-oriented and motivated way of working.
Curious and willing to learn new things.
Enjoy working both independently and as part of a team.