Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.
Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past two decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.
Senior CRM Manager (m/f/x)
Your Responsibilities:
You will be responsible for developing a long-term, comprehensive and data-driven customer engagement strategy
You will lead projects and collaborate with cross-functional teams to achieve CRM goals while staying on schedule and on budget
To improve customer engagement and loyalty via the app, email channels and in our stores, you will develop and expand automated campaigns in the customer journey
You monitor performance using various KPIs, report on the success of CRM initiatives and adjust the strategy as needed to optimize customer retention and satisfaction
Your Profile:
You have a degree in marketing, business administration or a similar subject area
You have professional experience in operational CRM with a focus on email marketing, app usage and customer lifecycle optimization
You have very good knowledge of CRM software and tools and are confident in using JavaScript, SQL, HTML5; initial experience in working with feed management systems is an advantage
You are enthusiastic about digital trends and technical innovations
You have a deep understanding of customer psychology and behavior
Excellent communication and teamwork skills are one of your strengths
You are characterized by strong strategic thinking and solution-oriented skills
Very good written and spoken German and English skills round off your profile